2017

-2025

RajPusht: Strengthening care in the first 1,000 Days

Children's Investment Fund Foundation

RajPusht

Reducing the prevalence of low birth weight and wasting among children in Rajasthan, RajPusht is improving maternal & child health by championing cash transfers for new mothers to help them avail nutritious diet.

RajPusht – Cash Plus program seeks to accelerate the reduction of low birth weight and wasting among children in Rajasthan, India.

The project follows a transformative pathway for improved maternal and child health by championing cash transfers for new mothers to help them purchase and eat a locally available nutritious diet. It focuses on a 360 Social & Behaviour Change (SBC) strategy to create and enable an environment for adoption of recommended pregnancy care, childcare & nutrition practices.

Key Interventions

  • Supporting cash transfers to pregnant and lactating women
  • Implementing evidence-led Social & Behaviour Change (SBC) interventions
  • Fostering innovations in public financing for tribal health and nutrition
  • Building capacities of frontline government staff in counselling for Maternal, Infant and Young Child Nutrition (MIYCN) outcomes
  • Promoting technology integration to deliver health and nutrition services on time and without hassle to the citizens

Outreach

  • 11,26,043 women received cash benefits for buying nutritious food
  • 6,50,000+ households counselled on the importance of nutrition for pregnant and lactating women and young children
  • 90,615+ frontline workers trained
  • 3,90,000+ newborns weighed accurately through innovative digital weighing machines
  • 1,90,000+ community meetings conducted

 

 

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Ms Arti Ahuja

Arti Ahuja

Director

Retired from the Indian Administrative Services, Ms Ahuja has over 34 years of experience in administration, policy formulation, project management, and leadership across the public sector. Her expertise spans health systems, nutrition, women’s workforce participation, vulnerable populations, petrochemicals, and social sector programs. She has held several senior positions in the Government of India, including Secretary, Ministry of Labour and Employment, where she led reforms to strengthen worker welfare and represented India at the G20 Employment Working Group; Secretary, Ministry of Chemicals and Petrochemicals, where she initiated the Production Linked Incentive (PLI) scheme; and Secretary, Women & Child Development, where she directed large-scale nutrition and empowerment initiatives, strengthening the Integrated Child Development Services (ICDS). As Secretary of Health, Government of India she played a pivotal role in India’s COVID-19 response, launched the National Digital Health Mission, and advanced national programs on TB and AIDS control. She continues to advise on gender, climate change, and nutrition, contributes to national and international publications, and teaches public policy and nutrition at leading academic institutions. She holds a Master’s degree in Public Health from the Harvard School of Public Health; Master’s in Public Policy from Princeton University; Master’s in Economics (Gold Medallist) from Panjab University, and is a Bachelor of Law from the University of Delhi.

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