2019

-2021

Pradhan Mantri Matru Vandana Yojana (PMMVY): Evaluation of the centrally sponsored programme under Ministry of Women & Child Development

NITI Aayog

Pradhan Mantri Matru Vandana Yojana (PMMVY): Evaluation of the centrally sponsored programme under Ministry of Women & Child Development

NITI Aayog

Targeted at pregnant and lactating women, the Pradhan Mantri Matru Vandana Yojana (PMMVY), provided cash incentive of INR 5,000 in three instalments on fulfilling conditions promoting healthcare-seeking behaviour, such as early pregnancy registration, antenatal care and child immunisation.

Targeted at pregnant and lactating women, under the Pradhan Mantri Matru Vandana Yojana (PMMVY), these women receive INR 5,000 in three instalments on fulfilling conditions promoting healthcare-seeking behaviour, such as early pregnancy registration, antenatal care and child immunisation.

In 2019, the Development Monitoring and Evaluation Office (DMEO), NITI Aayog, engaged us to evaluate various centrally sponsored programmes under the Women and Child Development (WCD), Government of India. The objective was to assess the impact, utility & processes for rationalising the programmes. As part of the project, we reviewed PMMVY, the Government of India’s most prominent social protection programme for pregnant women.

The evaluation used a mixed-method approach utilising both quantitative and qualitative data derived from secondary and primary data. It comprehensively analysed available literature, evaluations, and research studies in the WCD sector and its constituent programmes, especially PMMVY. Primary Data collection was conducted through Household Surveys, Key Informant Interviews (KIIs), and Focus Group Discussions (FGDs) from the village to national level to validate the findings from secondary data and to fill any gaps.

Key Recommendations

  • Restructuring four overarching umbrella programmes
  • Involving experienced technical experts for programme management at the delivery level
  • Developing a real-time Monitoring Information System (MIS)
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Ms Arti Ahuja

Arti Ahuja

Director

Retired from the Indian Administrative Services, Ms Ahuja has over 34 years of experience in administration, policy formulation, project management, and leadership across the public sector. Her expertise spans health systems, nutrition, women’s workforce participation, vulnerable populations, petrochemicals, and social sector programs. She has held several senior positions in the Government of India, including Secretary, Ministry of Labour and Employment, where she led reforms to strengthen worker welfare and represented India at the G20 Employment Working Group; Secretary, Ministry of Chemicals and Petrochemicals, where she initiated the Production Linked Incentive (PLI) scheme; and Secretary, Women & Child Development, where she directed large-scale nutrition and empowerment initiatives, strengthening the Integrated Child Development Services (ICDS). As Secretary of Health, Government of India she played a pivotal role in India’s COVID-19 response, launched the National Digital Health Mission, and advanced national programs on TB and AIDS control. She continues to advise on gender, climate change, and nutrition, contributes to national and international publications, and teaches public policy and nutrition at leading academic institutions. She holds a Master’s degree in Public Health from the Harvard School of Public Health; Master’s in Public Policy from Princeton University; Master’s in Economics (Gold Medallist) from Panjab University, and is a Bachelor of Law from the University of Delhi.

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