The Arogya-Dadri Community Interventions program is implementing capacity-building and awareness programs in 20 villages of Dadri block, Gautam Buddha Nagar, where hypertension, obesity, and poor maternal and child health (MCH) are prevalent. CKD uses a Social and Behaviour Change Communication strategy for noncommunicable diseases NCD and MCH management. The project refurbishes Health and Wellness Centres (HWCs), trains health workers and strengthens services. It involves organising mobile medical camps screens, training community motivators, offering door-to-door counselling, and connecting households with NCDs and MCH government schemes.
We have undertaken robust plans for the program, including situational analysis, risk assessment, and baseline studies before starting activities. Regular home visits will be made to over 2,800 pregnant and lactating women for MCH counselling. ASHA and AWW will be trained in MCH counseling, wall paintings with messages will be created in high-traffic areas, and home visits will increase NCD management awareness.