The project seeks to accelerate the reduction of low birth weight and wasting among children in Rajasthan and follows a transformative pathway for improved maternal and child health by championing cash transfers for new mothers to help them purchase and eat a locally available nutritious diet.
It has promoted technology integration to deliver health and nutrition services on time and without hassle to citizens. A key technological tool introduced under the program is a portable digital weighing machine with internet connectivity and cloud storage, which captures infant weight and photos to support accurate weight management and monitor malnourished infants. Under the project, over 3,90,000 newborns have been weighed accurately through these innovative digital weighing machines. Complementing this is an app-based digital platform used to register eligible women, deliver customised counselling, and collect real-time cohort-based data. The app is embedded with pre-set benchmarks that automatically trigger alerts for follow-up counselling and for cases requiring more intensive engagement, ensuring timely and targeted interventions for high-risk beneficiaries.
