Online interviews with women entrepreneurs to assess COVID-19 impact

The pandemic has impacted a large section of the population including workers, wage earners, employees and entrepreneurs. In order to understand and analyse the impact the pandemic has brought on to the small and large scale businesses, the Public Financial Management (PFM) team conducted in-depth interviews with some women entrepreneurs and their family members to disucss the impact of COVID-19 in their lives and work.  

The team undertook in-depth interviews telephonically and through Skype/Zoom as per the convenience of the respondents. The interviews were recorded with prior approval and informed consent of the respondent and transcribed for analysis purpose. The data has been stored securely and shared with the client and it shows the barriers they have encountered compounded by the virus ad its knock-on effects. These entrepreneurs are now pivoting and adjusting their business models while anticipating the need for changes and re-adjustments in the future.


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