2017

-2017

Amplify: Leveraging collaboration and human-centred design to tackle pressing development challenges

DFID

Amplify: Leveraging collaboration and human-centred design to tackle pressing development challenges

DFID

An Accountable Grant partnership between DFID and human-centred design firm IDEO.org, Amplify’s goal was to put into effect a new model for solving poverty-related issues.

Amplify was a six-year, £10.1m Accountable Grant partnership between DFID and human-centered design firm IDEO.org, which was responsible for managing the Fund. Amplify’s goal was to put into effect a new model for solving poverty-related issues, which makes small initial investments, provides design support to organisations to test and iterate new ideas, leverages collaboration, and identifies effective solutions that respond directly to human needs.

We conducted an independent evaluation of the programme. The evaluation used a wide range of evidence sources, including an innovative case study approach, leading to both strategic and programmatic conclusions and recommendations. This enabled DFID and its development partners to better understand the benefits and value for money of more flexible, agile, design-centred approaches to programme development. The evaluation also assessed and identified the components of the Amplify programme that have the potential to achieve better and more relevant solutions, delivering greater depth and breadth of impact for people living in poverty.

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Ms Arti Ahuja

Arti Ahuja

Director

Retired from the Indian Administrative Services, Ms Ahuja has over 34 years of experience in administration, policy formulation, project management, and leadership across the public sector. Her expertise spans health systems, nutrition, women’s workforce participation, vulnerable populations, petrochemicals, and social sector programs. She has held several senior positions in the Government of India, including Secretary, Ministry of Labour and Employment, where she led reforms to strengthen worker welfare and represented India at the G20 Employment Working Group; Secretary, Ministry of Chemicals and Petrochemicals, where she initiated the Production Linked Incentive (PLI) scheme; and Secretary, Women & Child Development, where she directed large-scale nutrition and empowerment initiatives, strengthening the Integrated Child Development Services (ICDS). As Secretary of Health, Government of India she played a pivotal role in India’s COVID-19 response, launched the National Digital Health Mission, and advanced national programs on TB and AIDS control. She continues to advise on gender, climate change, and nutrition, contributes to national and international publications, and teaches public policy and nutrition at leading academic institutions. She holds a Master’s degree in Public Health from the Harvard School of Public Health; Master’s in Public Policy from Princeton University; Master’s in Economics (Gold Medallist) from Panjab University, and is a Bachelor of Law from the University of Delhi.

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Development (L&D)

We inspire people to be better.

Our intuitive and personalised programmes provide clear path for growth, leadership development, and help people sharpen their skills.

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People trained in last 3 years
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Participation in L&D Initiatives in 2025

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