Government of Rajasthan’s Integrated Cash Plus Model Featured in Yojana Magazine

“When a mother understands, a household transforms. When a community engages, a generation thrives.”

We are incredibly proud to see the Integrated Cash Plus Model for maternal and child nutrition featured in the April 2026 issue of #YojanaMagazine. Implemented by the Government of Rajasthan in partnership with IPE Global, the approach is successfully tackling undernutrition at the grassroots level. The article, authored by Mahendra Soni IAS, former Secretary of the Women and Child Development Department, details how this initiative is creating a lasting impact.

As the technical partner for this program across some of the state’s most vulnerable tribal districts, it has been a privilege to witness its success firsthand. By pairing direct benefit cash transfers with structured Social and Behaviour Change (SBC) strategies, the model proves that financial assistance becomes a true catalyst for sustained health behaviours when combined with continuous community engagement.

Read the enclosed article to explore how integrating knowledge, voice, and agency is building a nourished and empowered India.

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Ms Arti Ahuja

Arti Ahuja

Director

Retired from the Indian Administrative Services, Ms Ahuja has over 34 years of experience in administration, policy formulation, project management, and leadership across the public sector. Her expertise spans health systems, nutrition, women’s workforce participation, vulnerable populations, petrochemicals, and social sector programs. She has held several senior positions in the Government of India, including Secretary, Ministry of Labour and Employment, where she led reforms to strengthen worker welfare and represented India at the G20 Employment Working Group; Secretary, Ministry of Chemicals and Petrochemicals, where she initiated the Production Linked Incentive (PLI) scheme; and Secretary, Women & Child Development, where she directed large-scale nutrition and empowerment initiatives, strengthening the Integrated Child Development Services (ICDS). As Secretary of Health, Government of India she played a pivotal role in India’s COVID-19 response, launched the National Digital Health Mission, and advanced national programs on TB and AIDS control. She continues to advise on gender, climate change, and nutrition, contributes to national and international publications, and teaches public policy and nutrition at leading academic institutions. She holds a Master’s degree in Public Health from the Harvard School of Public Health; Master’s in Public Policy from Princeton University; Master’s in Economics (Gold Medallist) from Panjab University, and is a Bachelor of Law from the University of Delhi.

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