“When a mother understands, a household transforms. When a community engages, a generation thrives.”
We are incredibly proud to see the Integrated Cash Plus Model for maternal and child nutrition featured in the April 2026 issue of #YojanaMagazine. Implemented by the Government of Rajasthan in partnership with IPE Global, the approach is successfully tackling undernutrition at the grassroots level. The article, authored by Mahendra Soni IAS, former Secretary of the Women and Child Development Department, details how this initiative is creating a lasting impact.
As the technical partner for this program across some of the state’s most vulnerable tribal districts, it has been a privilege to witness its success firsthand. By pairing direct benefit cash transfers with structured Social and Behaviour Change (SBC) strategies, the model proves that financial assistance becomes a true catalyst for sustained health behaviours when combined with continuous community engagement.
Read the enclosed article to explore how integrating knowledge, voice, and agency is building a nourished and empowered India.