2021

-2021

Alive & Thrive Implementation Research: Integrating maternal nutrition interventions in existing MNCH services in two districts of Uttar Pradesh

BMGF/FHI 360

Alive & Thrive implementation research: Integrating maternal nutrition interventions in existing MNCH services in two districts of Uttar Pradesh

BMGF/FHI 360

Aimed at saving lives, preventing illnesses, and ensuring healthy growth by promoting optimal maternal, infant, and young child nutrition, Alive & Thrive (A&T) is a global initiative that supports scaling up of nutrition interventions.

Aimed at saving lives, preventing illnesses, and ensuring healthy growth by promoting optimal maternal, infant, and young child nutrition, Alive & Thrive (A&T) is a global initiative that supports the scaling up of nutrition interventions. To address the challenges of maternal under-nutrition in Uttar Pradesh, A&T demonstrated that innovative approaches to improving nutrition could be strengthened by leveraging existing service delivery platforms to deliver maternal nutrition interventions at scale. 

We worked with the government systems to implement multi-pronged strategies to strengthen service delivery. We focussed on capacity building of frontline workers and their supervisors, generating demand for maternal nutrition services through community engagement and supporting interpersonal counselling (IPC) leading to behaviour change not only for the pregnant women but also for their immediate family members.

Key Outcomes

  • Mainstreamed the delivery of maternal nutrition within existing health programmes
  • Design and implementation of multi-pronged strategies led to behaviour change in pregnant women and their immediate family members
  • Created a repository of training modules and job aids for front-line workers and monitoring formats and communication collaterals for community engagement activities

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Ms Arti Ahuja

Arti Ahuja

Director

Retired from the Indian Administrative Services, Ms Ahuja has over 34 years of experience in administration, policy formulation, project management, and leadership across the public sector. Her expertise spans health systems, nutrition, women’s workforce participation, vulnerable populations, petrochemicals, and social sector programs. She has held several senior positions in the Government of India, including Secretary, Ministry of Labour and Employment, where she led reforms to strengthen worker welfare and represented India at the G20 Employment Working Group; Secretary, Ministry of Chemicals and Petrochemicals, where she initiated the Production Linked Incentive (PLI) scheme; and Secretary, Women & Child Development, where she directed large-scale nutrition and empowerment initiatives, strengthening the Integrated Child Development Services (ICDS). As Secretary of Health, Government of India she played a pivotal role in India’s COVID-19 response, launched the National Digital Health Mission, and advanced national programs on TB and AIDS control. She continues to advise on gender, climate change, and nutrition, contributes to national and international publications, and teaches public policy and nutrition at leading academic institutions. She holds a Master’s degree in Public Health from the Harvard School of Public Health; Master’s in Public Policy from Princeton University; Master’s in Economics (Gold Medallist) from Panjab University, and is a Bachelor of Law from the University of Delhi.

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