2014

-2017

Integrated Coastal Zone Management Plan (ICZMP): Preparing a Tourism Master Plan for Chilika Lake & its catchment in Odisha

The World Bank

Integrated Coastal Zone Management Plan (ICZMP): Preparing a Tourism Master Plan for Chilika Lake & its catchment in Odisha

The World Bank

The project aimed to promote responsible tourism including eco-tourism and community-based tourism in and around Chilika Lake and its catchment area, the second largest brackish water lagoon in the world and the largest in Asia. It focused on conservation of ecological resources and promotion of wise use of the lake & basin resources and extend appropriate economic activities to benefit the local communities.

The project aimed to promote responsible tourism including eco-tourism and community-based tourism in and around Chilika Lake and its catchment area, the second largest brackish water lagoon in the world and the largest in Asia. It focused on conservation of ecological resources and promotion of wise use of the lake & basin resources and extend appropriate economic activities to benefit the local communities. 

We prepared the Tourism Master Plan for promoting Chilika Lake and its catchment area as an international eco-tourism destination. The regional tourism master plan aimed at enhancing the visitor experience, improving its market position, maintaining ecological balance, and developing competitive lake and island tourism products for all target groups. As part of the project, we conducted comprehensive assessments such as environmental and tourism zoning, tourism performance benchmarking, thematic cluster formulation, tourist projections and demand assessment, and tourism carrying capacity assessments.

Key Outcomes

  • 10 ready-to-invest projects worth INR 5.47 billion formulated on PPP mode.
  • The projects were designed based on Green Building standards such as GRIHA and SVAGRIHA, and were estimated to generate over 90,000 livelihood opportunities

Ms Arti Ahuja

Arti Ahuja

Director

Retired from the Indian Administrative Services, Ms Ahuja has over 34 years of experience in administration, policy formulation, project management, and leadership across the public sector. Her expertise spans health systems, nutrition, women’s workforce participation, vulnerable populations, petrochemicals, and social sector programs. She has held several senior positions in the Government of India, including Secretary, Ministry of Labour and Employment, where she led reforms to strengthen worker welfare and represented India at the G20 Employment Working Group; Secretary, Ministry of Chemicals and Petrochemicals, where she initiated the Production Linked Incentive (PLI) scheme; and Secretary, Women & Child Development, where she directed large-scale nutrition and empowerment initiatives, strengthening the Integrated Child Development Services (ICDS). As Secretary of Health, Government of India she played a pivotal role in India’s COVID-19 response, launched the National Digital Health Mission, and advanced national programs on TB and AIDS control. She continues to advise on gender, climate change, and nutrition, contributes to national and international publications, and teaches public policy and nutrition at leading academic institutions. She holds a Master’s degree in Public Health from the Harvard School of Public Health; Master’s in Public Policy from Princeton University; Master’s in Economics (Gold Medallist) from Panjab University, and is a Bachelor of Law from the University of Delhi.

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