2025

-2025

Preparation of Destination Strategy and Development Plan for Identified Destinations in Bihar – Gaya-Bodhgaya & Nalanda-Rajgir

Bihar State Tourism Development Corporation Limited

Preparation of Destination Strategy and Development Plan for Identified Destinations in Bihar

Bihar State Tourism Development Corporation Limited

Bihar Tourism is developing Nalanda, Rajgir, Gaya and Bodhgaya into world-class destinations.

Bihar Tourism is developing Nalanda, Rajgir, Gaya and Bodhgaya – part of the state’s Golden Circuit – into
world-class destinations. With plans for premium accommodations, engaging tourism products, improved
connectivity, and enhanced visitor amenities, these projects aim to showcase the region’s rich history, spiritual ambience, culture, and natural heritage, positioning it as a leading international tourism hub.

Our Work

  • Identified strategic parameters for 50+ tourism assets across 4 destinations for assessing the current status, tourism potential, and infrastructure gap analysis.
  • Assessed key heritage assets, including 2 UNESCO World Heritage Sites, Central ASI Monuments, & major State-protected Monuments.
  • Conducted 100+ stakeholder consultations & 100+ Tourist Surveys. Utilisation of app-based survey platforms to collect, analyse, and quantify user feedback for data-driven insights.
  • Supported the Bihar Government in Developing Strategy Plans outlining key tourism projects, investment needs, and sustainable implementation mechanisms.

Outcome

  • 2000 Cr+ Projects: Bankable circuit-based projects proposed across all four destinations
  • Projected Increase in Tourist Footfall 2030: International tourist arrivals to 2.51 lakh, domestic arrivals to 40 lakhs
  • Increased average length of stay from 1-2 days to 3-4 days
  • Projected Employment Generation: Direct employment generatio of 3,40,000 people & indirect employment generation of 6,50,000 people


Ms Arti Ahuja

Arti Ahuja

Director

Retired from the Indian Administrative Services, Ms Ahuja has over 34 years of experience in administration, policy formulation, project management, and leadership across the public sector. Her expertise spans health systems, nutrition, women’s workforce participation, vulnerable populations, petrochemicals, and social sector programs. She has held several senior positions in the Government of India, including Secretary, Ministry of Labour and Employment, where she led reforms to strengthen worker welfare and represented India at the G20 Employment Working Group; Secretary, Ministry of Chemicals and Petrochemicals, where she initiated the Production Linked Incentive (PLI) scheme; and Secretary, Women & Child Development, where she directed large-scale nutrition and empowerment initiatives, strengthening the Integrated Child Development Services (ICDS). As Secretary of Health, Government of India she played a pivotal role in India’s COVID-19 response, launched the National Digital Health Mission, and advanced national programs on TB and AIDS control. She continues to advise on gender, climate change, and nutrition, contributes to national and international publications, and teaches public policy and nutrition at leading academic institutions. She holds a Master’s degree in Public Health from the Harvard School of Public Health; Master’s in Public Policy from Princeton University; Master’s in Economics (Gold Medallist) from Panjab University, and is a Bachelor of Law from the University of Delhi.

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