2015

-2020

Preparation of Coastal Master Plan for Karnataka: Tapping the tourism potential of the state

Government of Karnataka

Preparation of Coastal Master Plan for Karnataka: Tapping the tourism potential of the state

Government of Karnataka

Focused on leading the development of local economy, attracting anchor investments, and generating employment opportunities, the tourism master plan aimed to tap into the huge tourism potential of Karnataka.

Focused on leading the development of local economy, attracting anchor investments, and generating employment opportunities, the tourism master plan aimed to tap into the huge tourism potential of Karnataka. It formulated various thematic tourism clusters and proposed a variety of tourism circuits based on the carrying capacity of various destinations. The Coastal Tourism Plan provides a mixed bag of options for all kinds of tourist interests and has ensured sustainable use of its eco-sensitive resources.

As part of this project, we conducted beach suitability analysis for 320 kms of the coastal stretch, devised detailed tourism development strategy plan for marketing & community engagement, developed 24 PPP-based tourism projects, got six nodal level plans approved by the coastal districts, assisted the state government in exploring possibilities of convergence with schemes like Swadesh Darshan and provided relevant inputs in selecting the beach for Blue Flag Accreditation in the state. The team also worked on detailed project memorandums for potential investment sites (worth INR 14.9 billion).

Ms Arti Ahuja

Arti Ahuja

Director

Retired from the Indian Administrative Services, Ms Ahuja has over 34 years of experience in administration, policy formulation, project management, and leadership across the public sector. Her expertise spans health systems, nutrition, women’s workforce participation, vulnerable populations, petrochemicals, and social sector programs. She has held several senior positions in the Government of India, including Secretary, Ministry of Labour and Employment, where she led reforms to strengthen worker welfare and represented India at the G20 Employment Working Group; Secretary, Ministry of Chemicals and Petrochemicals, where she initiated the Production Linked Incentive (PLI) scheme; and Secretary, Women & Child Development, where she directed large-scale nutrition and empowerment initiatives, strengthening the Integrated Child Development Services (ICDS). As Secretary of Health, Government of India she played a pivotal role in India’s COVID-19 response, launched the National Digital Health Mission, and advanced national programs on TB and AIDS control. She continues to advise on gender, climate change, and nutrition, contributes to national and international publications, and teaches public policy and nutrition at leading academic institutions. She holds a Master’s degree in Public Health from the Harvard School of Public Health; Master’s in Public Policy from Princeton University; Master’s in Economics (Gold Medallist) from Panjab University, and is a Bachelor of Law from the University of Delhi.

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