Focused on leading the development of local economy, attracting anchor investments, and generating employment opportunities, the tourism master plan aimed to tap into the huge tourism potential of Karnataka. It formulated various thematic tourism clusters and proposed a variety of tourism circuits based on the carrying capacity of various destinations. The Coastal Tourism Plan provides a mixed bag of options for all kinds of tourist interests and has ensured sustainable use of its eco-sensitive resources.
As part of this project, we conducted beach suitability analysis for 320 kms of the coastal stretch, devised detailed tourism development strategy plan for marketing & community engagement, developed 24 PPP-based tourism projects, got six nodal level plans approved by the coastal districts, assisted the state government in exploring possibilities of convergence with schemes like Swadesh Darshan and provided relevant inputs in selecting the beach for Blue Flag Accreditation in the state. The team also worked on detailed project memorandums for potential investment sites (worth INR 14.9 billion).