There is only one headline dominating our lives today – Covid-19. With 20 million+ cases globally, all anyone can talk about is the pandemic. Staring at a cumulative loss of around 9 trillion dollars to global GDP over 2020-21, the International Monetary Fund (IMF) has termed it the worst economic crisis since the Great Depression of the 1930s. The pandemic is proving to be a moment of truth for all of us. While on the one hand, it has brought in a renewed sense of urgency to create a momentum around economic revival and health system reforms, on the other, it has highlighted the need to communicate right.