
The recently released report card on Rajasthan’s Cash Plus model — India’s first State-led pilot to converge Direct Benefit Transfers (DBT) with Behaviour Change Communication (SBCC) for improving maternal and child nutrition — indicates a 49% rise in early breastfeeding (now reaching 90% of newborns), 44% of women being more receptive to home-based counselling, 49% improvement in dietary diversity among pregnant women, and 54% more women using cash specifically for nutrition.