With a goal to build the capacities of the Front Line Workers (FLWs), who are a bridge between health delivery system and the community, UNICEF started its project — Boosting Routine Immunisation Demand Generation (BRIDGE). For this, they developed an Interpersonal Communication (IPC) module for the FLWs to leverage Social and Behaviour Change Communication (SBCC) for routine immunisation. The focus of the programme was to improve the interpersonal communication skills of FLWs thereby leading to improvement in the generation of demand.
We have been engaged to do a quasi-experimental design using case-matching technique. The data was generated to maximise learning keeping in view the limited resources and its availability, while considering different contextual factors. The evaluation utilised a mixed-method approach and was guided by the OECD – DAC evaluation criteria of relevance, effectiveness, efficiency, and sustainability, while considering equity, gender equality and human rights as a cross-cutting theme across the programme design and delivery. The evaluation was done at the planning, implementation, and service delivery level.
Key Objectives
- Assess the relevance of the BRIDGE training, the ToTs and cascading training model in reaching its outcomes
- Assess the effectiveness of the training in terms of the quality of training (ToTs and cascading training), the knowledge gained, and how knowledge from the training is being applied to change the behaviour of the community (by observing FLW-caregiver
interactions and assessing FLW communication plans) - Assess the extent to which available resources have been utilised efficiently in meeting the objectives of training (ToT, cascading training)
- Assess to what extent the outcomes of the BRIDGE training have been sustainable
- Understand to what extent, and to what effect gender as an element has been incorporated in the BRIDGE programme (this is especially important since all FLWs are women)
- Understand if equity (to what extent and to what effect) is incorporated in the BRIDGE programme, focusing especially on the vulnerable communities
